Now, IвЂ™m not here to advocate buying or selling a fan page account. The reason is FacebookвЂ™s restrictions on changes of ownership. You canвЂ™t buy a fan page and resell it later once youвЂ™ve grown it to make a profit. One reason NOT to buy a fan page, interestingly enough, is arbitrage. Sure, you can pay an agency to start and grow a page for you, but thatвЂ™s likely to take longer and be significantly more expensive than just buying an account with an established fan base. The first thousand followers are the most difficult, before your page has any real momentum, so it takes a lot of care and attention. You donвЂ™t have the time, energy, knowledge, or attention to start a fan page from scratch and grow it painstakingly one follower at a time. The primary driving force, though, is simple laziness. Why would you spend so much money on a fan page? Well, there are any number of reasons. Viral Accounts claims that theyвЂ™ve had high end fan pages sell for upwards of $20,000, albeit rarely. The more followers a page has, and the more engaged they are, the higher the price. These will sell anywhere from $50 to $500, maybe a bit more. TheyвЂ™ll only have a few hundred or a few thousand followers, most of which are not very engaged. How much does a fan page go for? Typically most fan pages you see up for sale are going to be on the low end. If youвЂ™re successful, it can be a tidy profit. Maybe, as is the case with a few enterprising entrepreneurs out there, you just use goofy viral techniques to build up fan pages rapidly, just to turn around and sell them to repeat the process. Maybe your business collapsed or went bankrupt, and all youвЂ™re doing is selling an asset that is no longer valuable to you outside of the potential to liquidate it. Maybe you havenвЂ™t found a good return on your investment on Facebook and you want to recoup some of your losses and move on to other forms of marketing. Why would you sell a Facebook fanpage? There are a few reasons. ItвЂ™s an interesting technique that plays on the fact that so many people like pages and donвЂ™t think about them, seeing only one or two posts a year. This is what a lot of people would do, through market sites like ViralAccounts. Instead of buying followers for your page, why not just skip it entirely and buy a page with followers? YouвЂ™ve heard of buying and selling followers and likes, but this takes things one step further. There is, or was, an interesting underground economy at play on Facebook.

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